Bringing fashion to the street and youth
The brand was created after the time spent by the French designer at Dior as Creative Director. With the rise of pop culture and demand for fresh designs, Saint Laurent introduced luxury ready-to-wear with the firm purpose of attracting younger generations.
A new edgy-cool style
After a major rebrand by Hedi Slimane in 2012, Saint Laurent’s bags and ready-to-wear have become a pillar of edgy-cool style, continued nowadays under the direction of Anthony Vaccarello.